Cultural Heritage Tourism (eBook)

Cheryl Hargrove, the National Trust for Historic Preservation’s first director of heritage tourism, has consulted in all 50 states and more than 10 countries to help destinations and organizations plan for, develop, and market authentic experiences for visitors and residents alike. Frequently tapped to speak at conferences and workshops, Hargrove draws on more than 25 years experience in this industry segment. She holds a Masters in Tourism Administration from The George Washington University, a Bachelors of Arts in Journalism from the University of Georgia, and is an associate member of the Society of American Travel Writers.

List of IllustrationsList of TablesForewordPreface AcknowledgementsChapter 1: Cultural Heritage Tourism as a Sustainable Economic Development StrategyStep 1: Analyze the PotentialChapter 2: Identifying and Assessing Local Culture and HeritageChapter 3: Understanding Visitor Needs and ExpectationsChapter 4: Determining Visitor ReadinessStep 2: Plan and EngageChapter 5: Engaging Diverse StakeholdersChapter 6: Establishing a Vision and Plan for SustainabilityChapter 7: Setting Policies and Procedures to Preserve and Protect IntegrityStep 3: Develop AuthenticallyChapter 8: Developing and Enhancing ExperiencesChapter 9: Telling Your StoryChapter 10: Funding Your FocusStep 4: Market for Positive ImpactChapter 11: Marketing to VisitorsStep 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and SustainabilityChapter 13: Delivering Valued Cultural Heritage ExperiencesChapter 14: Measuring the Impact of Cultural Heritage TourismChapter 15: Collaborations for SuccessResources and ReferencesResources and ReferencesGlossary of Terms and AcronymsBibliographyAbout the AuthorIndex