Marketing and American Consumer Culture (eBook)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Introduction: Martians and MarketingChapter 1: The Semiotics of Marketing: Selling with SignsChapter 2: A Psychoanalytic Approach to MarketingChapter 3: Sociological Theory: The Group SellsChapter 4: Marxism and MarketingChapter 5: The Anthropology of MarketingChapter 6: Marketing Memes: Antiquity and ModernityChapter 7: Marketing the SelfChapter 8: Marketing Something: Advertising Cruise TourismChapter 9: Marketing the President: Political MarketingChapter 10: Marketing to MillenialsChapter 11: Marketing and Social MediaChapter 12: Marketing Countries: Selling the USAChapter 13: Marketing TheoryChapter 14: Ernest Dichter’s The Strategy of DesireCoda: Marketing and Martians