Pretty Iconic

Over 200 iconic products that are among the best and most influential in the beauty world – past, present and future.




‘Sali Hughes has created a universe filled with galaxies of beauty secrets’ Charlotte Tilbury



Packed full of beauty wisdom, Pretty Iconic takes us from the evocative smell of Johnson’s baby lotion through to Simple Face wipes, NARS Orgasm and beyond, looking at the formative role beauty plays in our lives.


Considering which much-hyped beauty buys are worth the buzz, and who they might be best suited for, in Pretty Iconic Sali Hughes uses her witty, inclusive and discerning style to look at some of the most significant products in beauty – from treasured classics such as Chanel No 5, to life-changers such as Babyliss Big Hair, and the more recent releases from Charlotte Tilbury, Sunday Riley and others that are shaping the beauty industry today.


Delving into the products that are simply the best at what they do, the inventions that changed our perception of beauty and the launches that completely broke the mould, Pretty Iconic is a treasure trove of knowledge from Britain’s most trusted beauty writer.