Theorizing Digital Rhetoric

Aaron Hess is an Assistant Professor of Rhetoric and Communication at Arizona State University. He is the co-author of Participatory Critical Rhetoric: Theoretical and Methodological Foundations for Studying Rhetoric In Situ (Lexington, 2015). His research follows two primary avenues: the participatory elements of rhetorical advocacy and digital rhetorical expression. His work can be found in a variety of scholarly journals, including the International Journal of Communication, Critical Studies in Media Communication, New Media and Society, and Media, Culture and Society. Amber Davisson is an Assistant Professor of Communication at Keene State College. She is the author of Lady Gaga and the Remaking of Celebrity Culture (McFarland, 2013) and the co-editor of Controversies in Digital Ethics (Bloomsbury, 2016). Her interdisciplinary scholarship on identity, politics, and digital technology has appeared in journals such as Rhetoric and Public Affairs, Transformative Works and Culture, Journal of Media and Digital Literacy, Journal of Visual Literacy, and American Communication Journal.

Preface






Introduction: Theorizing Digital Rhetoric, Aaron Hess
SECTION I:

PHILOSOPHICAL AND RHETORICAL CONCEPTUALIZATIONS OF DIGITAL TECHNOLOGY




Critique of Digital Reason, David Gunkel



The Terms of Technoliberalism, Damien Pfister



Rhetorical Affects in Digital Media, Jay Brower



Digital Rhetoric and the Internet of Things, James P. Zappen



Towards a Minor Assemblage: An Introduction to the Clickable World, J. Macgregor Wise
SECTION II:

DIGITAL INTRUSIONS IN RHETORICAL THEORY




From coercion to community building: Technological affordances as rhetorical forms, Amber Davisson and Angela Leone



Fluidity in a Digital World: Choice, Communities, and Public Values, Ashley Hinck



The Rhetorical Agency of Algorithms, Jessica Reyman



The New Data: Argumentation amidst, on, with, and in Data, Candice Lanius and Gaines S. Hubbell



Where is the Body in Digital Rhetoric? Brett Lunceford



Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age, Vincent Pham
SECTION III:

BEING RHETORICAL CRITICS IN OUR DIGITAL LIVES




Toward a Digital Methodology for Ideographic Criticism: A Case Study of ‘Equality’, Michelle Gibbons and David Seitz



Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge, Jennifer Reinwald



Ethics, Agency, and Power: Toward an Algorithmic Rhetoric, Jeremy David Johnson



Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media, Hillary A. Jones



I am what I play and I play what I am: Constitutive Rhetoric and the Casual Games Market, Shira Chess

Afterword: Digital Rhetoric at a Later Time, Brian L. Ott