Creativity for Innovation Management - Ina Goller, John Bessant

Creativity for Innovation Management

Buch | Softcover
344 Seiten
2017
Routledge (Verlag)
978-1-138-64132-7 (ISBN)
59,80 inkl. MwSt
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Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.

This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills.

This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.

Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development. In recent years she also works as a senior researcher at the ETH Zürich. She focuses on competence and skill development for creativity and innovation. John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter. His publications include Managing Innovation (5th edition) and Innovation and Entrepreneurship (3rd edition).

Section 1

Chapter 1: Creativity….?

Section 2

Chapter 2: Exploring problems






Chapter 3 being open



Chapter 4: building up willpower



Chapter 5 Self-awareness





Section 3






Chapter 6: Creating and sharing visions



Chapter 7: Practising Psychological Safety



Chapter 8: Supporting ideas



Chapter 9: Pushing the frontiers



Chapter 10: Creating the context



Chapter 11: User innovation



Chapter 12: High involvement innovation



Chapter 13: Design thinking



Chapter 14: Creativity under extreme constraints



Chapter 15: Agile innovation & Lean start-up



Chapter 16: The future of creativity

Erscheinungsdatum
Zusatzinfo 27 Tables, black and white; 54 Line drawings, black and white; 54 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 524 g
Themenwelt Geisteswissenschaften Psychologie Allgemeine Psychologie
Geisteswissenschaften Psychologie Arbeits- und Organisationspsychologie
Geisteswissenschaften Psychologie Verhaltenstherapie
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-138-64132-4 / 1138641324
ISBN-13 978-1-138-64132-7 / 9781138641327
Zustand Neuware
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