European Products - Gisela Welz

European Products

Making and Unmaking Heritage in Cyprus

(Autor)

Buch | Softcover
204 Seiten
2017
Berghahn Books (Verlag)
978-1-78533-517-4 (ISBN)
34,85 inkl. MwSt
The author argues that heritage emerges as an increasingly standardized economic resource - a "European product" - and that heritage policy has become infused with transnational market regulations and neoliberal property regimes.
On the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a “European product.” Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes.

Gisela Welz is Professor and Chair of Cultural Anthropology and European Ethnology at Goethe University Frankfurt. She co-edited Divided Cyprus. Modernity, History and an Island in Conflict (with Yiannis Papadakis and Nicos Peristianis, Indiana University Press 2006).

Acknowledgements

Abbreviations



Introduction





‘Past Presencing’ on the European Periphery

European Products

Cyprus: Postcoloniality, Division, and EU Accession

Fieldwork in Cyprus: Ethnographic Modalities

About this book



PART I: HERITAGE REGIMES



Chapter 1. Preserving Vernacular Architecture





Heritage and Nationalism in Cyprus

Villages Frozen in Time Preservation Standards and Aesthetic Control

Conclusion: ‘Streamlined Along the European Prototype’



Chapter 2. Packaging Hospitality





A Sustainable Alternative to Mass Tourism

The Philoxenia Standard

‘Branding the Culture of the Villages’

Conclusion: The Creation of Tourist Spaces

Digression: Difficult Heritage



Chapter 3. Inventing the Rural





A Lesson in Development

European Union Policies

Upgrading the Rural Heritage

Conclusion: The Rural as a European Product



PART II: FOOD, CULTURE AND HERITAGISATION



Chapter 4. ‘Full Meze’: Tourism, Modernity, Crisis





The Cultural Logic of Mass Tourism

What Makes Meze Cypriot?

Performing Asymmetry

Modernity and the Mutations of Cypriot Meze

Conclusion: Wasting or Sharing?



Chapter 5. ‘Origin Food’: The Struggle over Halloumi/Hellim





Contested Claims

Pure Products, Messy Histories

The Europeanization of Cheese Making

Managed Diversity

The Ingredients of Tradition

Conclusion: Heritage Effects and Property Regimes



PART III: AMBIENT HERITAGE



Chapter 6. The Nature of Heritage Making: Environmental Governance





Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast

Connections: Contested Natures and the Transnational Arena

Imaginations: Local Communities and Moral Economies

Conclusion: The Making of Biodiversity



Chapter 7. The Divided City: Europe and the Politics of Culture





Dissected Urban Space

The Nicosia Master Plan: Regeneration and Reconciliation

Crossing the Divide: Transnational Cultural Diplomacy and the Old Town

Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture

‘Get In the Zone’:  Competing for the European Title

Conclusion: Ambience for sale. Nature and Culture as Economic Assets



Conclusion





Heritagisation as a Vector of Europeanization

Standardization: Sameness or Difference?

Unmaking Heritage

Neoliberal Europeanization

One year later: What comes after ‘the crusade of greed’?

A Postcolonial Reading of the Crisis



Bibliography

Index

Erscheinungsdatum
Verlagsort Oxford
Sprache englisch
Themenwelt Kunst / Musik / Theater
Geisteswissenschaften Geschichte Hilfswissenschaften
Sozialwissenschaften Ethnologie
Sozialwissenschaften Soziologie
ISBN-10 1-78533-517-0 / 1785335170
ISBN-13 978-1-78533-517-4 / 9781785335174
Zustand Neuware
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