European Products
Berghahn Books (Verlag)
978-1-78533-517-4 (ISBN)
On the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a “European product.” Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes.
Gisela Welz is Professor and Chair of Cultural Anthropology and European Ethnology at Goethe University Frankfurt. She co-edited Divided Cyprus. Modernity, History and an Island in Conflict (with Yiannis Papadakis and Nicos Peristianis, Indiana University Press 2006).
Acknowledgements
Abbreviations
Introduction
‘Past Presencing’ on the European Periphery
European Products
Cyprus: Postcoloniality, Division, and EU Accession
Fieldwork in Cyprus: Ethnographic Modalities
About this book
PART I: HERITAGE REGIMES
Chapter 1. Preserving Vernacular Architecture
Heritage and Nationalism in Cyprus
Villages Frozen in Time Preservation Standards and Aesthetic Control
Conclusion: ‘Streamlined Along the European Prototype’
Chapter 2. Packaging Hospitality
A Sustainable Alternative to Mass Tourism
The Philoxenia Standard
‘Branding the Culture of the Villages’
Conclusion: The Creation of Tourist Spaces
Digression: Difficult Heritage
Chapter 3. Inventing the Rural
A Lesson in Development
European Union Policies
Upgrading the Rural Heritage
Conclusion: The Rural as a European Product
PART II: FOOD, CULTURE AND HERITAGISATION
Chapter 4. ‘Full Meze’: Tourism, Modernity, Crisis
The Cultural Logic of Mass Tourism
What Makes Meze Cypriot?
Performing Asymmetry
Modernity and the Mutations of Cypriot Meze
Conclusion: Wasting or Sharing?
Chapter 5. ‘Origin Food’: The Struggle over Halloumi/Hellim
Contested Claims
Pure Products, Messy Histories
The Europeanization of Cheese Making
Managed Diversity
The Ingredients of Tradition
Conclusion: Heritage Effects and Property Regimes
PART III: AMBIENT HERITAGE
Chapter 6. The Nature of Heritage Making: Environmental Governance
Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast
Connections: Contested Natures and the Transnational Arena
Imaginations: Local Communities and Moral Economies
Conclusion: The Making of Biodiversity
Chapter 7. The Divided City: Europe and the Politics of Culture
Dissected Urban Space
The Nicosia Master Plan: Regeneration and Reconciliation
Crossing the Divide: Transnational Cultural Diplomacy and the Old Town
Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture
‘Get In the Zone’: Competing for the European Title
Conclusion: Ambience for sale. Nature and Culture as Economic Assets
Conclusion
Heritagisation as a Vector of Europeanization
Standardization: Sameness or Difference?
Unmaking Heritage
Neoliberal Europeanization
One year later: What comes after ‘the crusade of greed’?
A Postcolonial Reading of the Crisis
Bibliography
Index
Erscheinungsdatum | 06.07.2017 |
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Verlagsort | Oxford |
Sprache | englisch |
Themenwelt | Kunst / Musik / Theater |
Geisteswissenschaften ► Geschichte ► Hilfswissenschaften | |
Sozialwissenschaften ► Ethnologie | |
Sozialwissenschaften ► Soziologie | |
ISBN-10 | 1-78533-517-0 / 1785335170 |
ISBN-13 | 978-1-78533-517-4 / 9781785335174 |
Zustand | Neuware |
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