Speaking with a Purpose
Routledge (Verlag)
978-0-415-78410-8 (ISBN)
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Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.
Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair. Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York. He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.
CONTENTS
Preface
Chapter 1 Speech Communication
Chapter 2 Audience Analysis
Chapter 3 Determine your Purpose and Subject
Chapter 4 The Introduction and Conclusion
Chapter 5 Gathering Supportive Material
Chapter 6 Supporting Your Ideas
Chapter 7 Organizing the Body of Your Speech
Chapter 8 Delivering Your Speech
Chapter 9 Informing
Chapter 10 Persuasion
Chapter 11 Group Communication
Chapter 12 Speaking Online
Chapter 13 The Tech Savvy Leader
Index
| Erscheinungsdatum | 12.07.2017 |
|---|---|
| Zusatzinfo | 7 Line drawings, black and white; 1 Halftones, black and white; 8 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 385 g |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 0-415-78410-7 / 0415784107 |
| ISBN-13 | 978-0-415-78410-8 / 9780415784108 |
| Zustand | Neuware |
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