Advertising, Literature and Print Culture in Ireland, 1891-1922 (eBook)

eBook Download: PDF
2012 | 2012
XI, 310 Seiten
Palgrave Macmillan UK (Verlag)
978-1-137-27124-2 (ISBN)

Lese- und Medienproben

Advertising, Literature and Print Culture in Ireland, 1891-1922 -  C. Nally,  J. Strachan
Systemvoraussetzungen
53,49 inkl. MwSt
  • Download sofort lieferbar
  • Zahlungsarten anzeigen
A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.
This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Fein and the Irish Free State.

JOHN STRACHAN is Professor of English Literature at the University of Northumbria, UK. His books include Advertising and Satirical Culture in the Romantic Period (2007) and, with Alison O'Malley-Younger, Ireland at War and Peace (2011). He is Associate Editor of the Oxford Companion to English Literature and a Fellow of the Royal Historical Society.CLAIRE NALLY is Lecturer in Twentieth-Century English Literature at the University of Northumbria, UK. Her published work includes W.B. Yeats's Occult Nationalism (2009); Naked Exhibitionism: Gender, Performance and Public Exposure, edited with Angela Smith (2012); and W.B. Yeats's A Vision: Explications and Contexts, edited with Matthew Gibson and Neil Mann (2012).

List of Illustrations Acknowledgements Introduction PART I: ADVERTISING IN IRELAND 1850 - 1914 Prologue - The Irish Advertising Scene from the 1850s to the 1880s Advertising and the Nation in the Irish Revival PART II: PRINT CULTURE The Shan Van Vocht (1896-1899) and The Leader (1900-1936): National Identity in Advertising The Sinn Féin Depot and the Selling of Irish Sport The Lady of the House (1890-1921): Gender, Fashion and Domesticity Unionism, Advertising and the Third Home Rule Bill PART III: 'HIGH' CULTURE Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture Consumerism and Anti-Commercialism: The Yeatses, Print Culture, and Home Industry PART IV: ADVERTISING IN IRELAND 1914 -1922 Advertising, Ireland and the Great War Coda - From the Armistice to the Saorstát Bibliography Index

Erscheint lt. Verlag 7.8.2012
Zusatzinfo XI, 310 p.
Verlagsort London
Sprache englisch
Themenwelt Literatur
Geisteswissenschaften Sprach- / Literaturwissenschaft Anglistik / Amerikanistik
Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturgeschichte
Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Schlagworte Advertising • British and Irish Literature • English literature • Oscar Wilde • William Butler Yeats
ISBN-10 1-137-27124-8 / 1137271248
ISBN-13 978-1-137-27124-2 / 9781137271242
Haben Sie eine Frage zum Produkt?
PDFPDF (Wasserzeichen)
Größe: 5,9 MB

DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasser­zeichen und ist damit für Sie persona­lisiert. Bei einer missbräuch­lichen Weiter­gabe des eBooks an Dritte ist eine Rück­ver­folgung an die Quelle möglich.

Dateiformat: PDF (Portable Document Format)
Mit einem festen Seiten­layout eignet sich die PDF besonders für Fach­bücher mit Spalten, Tabellen und Abbild­ungen. Eine PDF kann auf fast allen Geräten ange­zeigt werden, ist aber für kleine Displays (Smart­phone, eReader) nur einge­schränkt geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich
The Invention of Poetic Subjectivity in the Sonnets

von Joel Fineman

eBook Download (2023)
University of California Press (Verlag)
54,99
The Vanishing Acts of Women Writers in the Marketplace, 1670-1920

von Catherine Gallagher

eBook Download (2023)
University of California Press (Verlag)
54,99

von Julia Bader

eBook Download (2023)
University of California Press (Verlag)
43,99