Media Business Models

Klaus Zilles (PhD, University of Heidelberg) is Associate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. His published books include Rolando Hinojosa: A Reader’s Guide (2001), En la frontera: I migliori racconti della narrativa chicana (2008), and Life Without Media (2013), co-edited with Joan Cuenca and Eva Comas. Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).

Contents: Josep María Carbonell/Klaus Zilles/Joan Cuenca: Media Business Models: Breaking the Traditional Value Chain - U.S.and European Perspectives of the Changing Media Value Chain Paradigm in Social Networks and Blogs – Nika Bogdanowska/Ewa Bogdanowska-Jakubowska: Face and the Ethics of Social Networks – Jennifer M.Raymond/Jodi H.Cohen: Mom 2.0: Mothering in the Blogosphere – Ilona Biernacka-Ligieza: Virtual Local Public Sphere: The Role of New Media in Creating a Contemporary Local Democracy - Momentous Challenges in Uncharted Territory: Advertising and Public Relations – Guillem Marca/Kathy Matilla/Andréa Oliveira: Effects of Communication in Public and Media Rationale: Result Measures of Public Relations – Patrícia Dias: Hot Brands Are Cool: The Temperature Scale as a Tool for Branding in a Digital Society – Araceli Castelló-Martínez/Juan Monserrat-Gauchi: The Advertising Offer in the New Media Landscape – Felip Vidal: Media and the Creation of Brand Value in «Signification Advertising»: Defining a Model and Case Studies: Muji, Moleskine, Bench – Elisenda Estanyol/Mireia Montaña/Ferran Lalueza: Engagement Is the Name of the Game: Gamification as a Communication Strategy in Advertising and Public Relations - Traditional Television Teams Up With the Social Networks – Ana González-Neira/Natalia Quintas-Froufe: Value Changes in Television Audiences: From the Traditional Audience to the Social Audience – Boris Ružić: Towards a History of Media Conjuncture: The Daily Show, Audience and the «Revolution» – InterContinental Corollaries of Breaking the Media Value Chain in Journalism – Rita Figueiras/Nelson Costa Ribeiro: The Disruption of the Portuguese Media Democracy? Economic Crisis and Media Ownership – Luis Concepción Sepúlveda/Alfons Medina: Africa in Spanish Newspapers: From Indifference to Irrelevance.