The Origins of Modern Spin

MARTIN MOORE is Director of the Media Standards Trust. He was formerly Managing Director of Human Capital where he provided strategic and editorial advice to the BBC, Channel 4, NTL, IPC Media, Trinity Mirror and others. He holds a doctorate from LSE where he was teaching and researching until 2006.

Introduction: What is Modern Spin? PART I: ORGANISING GOVERNMENT COMMUNICATION Idealistic Intentions: Striving to Speak to the People Expedient Outcomes: Communication Proves Harder than Expected Slipping Towards Spin: The Film-Making Experiment 'Information Management' Becomes a New Tool of Governance PART II: GOVERNMENT COMMUNICATION IN PRACTICE: THE PRESS Neither Free nor Fair?: Government Opinion of the Press Can Newspapers be Made 'More Responsible'? 'Press Freedom' Triumphs; Government Turns to Spin PART III: GOVERNMENT COMMUNICATION IN PRACTICE: BROADCASTING A Model Communicator? The BBC Objects to Being a Mouthpiece of the State 'Necessity' Justifies New Techniques of Manipulation Conclusion: Communication Moves Centre Stage