All in the Mind

Adrian Furnham is Professor of Psychology at University College London, UK. He has lectured widely around the world, has held scholarships and visiting professorships at a large number of universities, and has written over 1000 scientific papers and 80 books. He is a Fellow of the British Psychological Society, and past President of the International Society for the Study of Individual Differences. Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London, UK. His research, teaching and consultancy work specialize in Business Consumer/Branding and Occupational Psychology. He has held a number of international research fellowships and has published widely on psychology and business orientated subjects. He is a leading commentator on consumer psychology.

Chapter Descriptions vi

Preface to the Third Edition viii

Acknowledgments ix

Some Quirky Quotes About Psychology x

1. Introduction: Public Beliefs About Psychology 1

2. "Untangling" Myths and Psychological Realities 15

3. The Names and Dates That Shaped Psychology's History and Development 46

4. Science, Pseudo]Science, and Conspiracy Theories 66

5. The Man Called Freud 96

6. A Guide Into Abnormal Psychology 120

7. Psychology and Work 140

8. Do Looks Matter? 165

9. Judging and Nudging 190

10. A Psychologist in the Marketplace 211

References 235

Further Reading 243

Index 259