Marketing on a Shoestring Budget
Rowman & Littlefield (Verlag)
978-1-4422-6350-5 (ISBN)
Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers:
·Marketing Strategies for Museum Professionals or Anyone Promoting an Event
·Expanding Your Audience with Little Money
·Gaining Insight From Small Local Museums and Historic Sites
·Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach
·Creating an Website on a Small Budget
Examples of successful marketing tools from small museums and historic sites accompany each chapter.
Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.
List of Illustrations
List of Tables
Foreword
Preface
Chapter 1: Marketing Basics
Chapter 2: Lay the Foundation and Build a Brand
Chapter 3: Find Your Audience and Make a Plan
Chapter 4: Press Releases, Print Media, Radio, & TV
Chapter 5: Creating and Maintaining a Website
Chapter 6: Email Newsletters, Marketing, and Internet Advertising
Chapter 7: Social Media
Chapter 8: Social Media Platforms
Chapter 9: Blogging and Business Partnerships
Chapter 10: More Marketing Tips and Tricks
Bibliography
Index
About the Author
Erscheinungsdatum | 05.04.2016 |
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Reihe/Serie | American Association for State and Local History |
Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 157 x 239 mm |
Gewicht | 399 g |
Themenwelt | Kunst / Musik / Theater |
Geisteswissenschaften ► Geschichte ► Hilfswissenschaften | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-4422-6350-4 / 1442263504 |
ISBN-13 | 978-1-4422-6350-5 / 9781442263505 |
Zustand | Neuware |
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