Dimensions of Racism in Advertising
Peter Lang Publishing Inc (Verlag)
978-1-4331-1548-6 (ISBN)
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Edward Lama Wonkeryor is Provost and Vice President for Academic Affairs and Professor of Media and Communication and African Studies at Cuttington University. He also taught courses in African studies, African American studies, and mass communication at Temple University from 2003 to 2013. His research interests are mass communication, race and ethnic relations, security studies, African political history, military, globalization, and democratic governance.
Contents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity – Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment – Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness – George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections – Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century.
Verlagsort | New York |
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Sprache | englisch |
Gewicht | 270 g |
Themenwelt | Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Soziologie | |
Schlagworte | 19th century • bigotry • Institutionalized Racism • Marketing • Obama • Presidental election campaing • Stereotyping |
ISBN-10 | 1-4331-1548-4 / 1433115484 |
ISBN-13 | 978-1-4331-1548-6 / 9781433115486 |
Zustand | Neuware |
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