Introducing Business English
Routledge (Verlag)
978-1-138-01627-9 (ISBN)
Covering both spoken and written aspects of Business English, this book:
examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
discusses the latest research on each topic, and possible future directions;
features tasks and practical examples, a section on course design, and further resources.
Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts. Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
Part 1: Introduction1. What is Business English?
2. International Business English and Business English as a Lingua Franca
Part 2: Spoken Business English3. Introducing Spoken Business English
4. Intercultural Business Interactions
5. Teaching Spoken Business English
Part 3: Written Business English6. Introducing Written Business English
7. Understanding Written Business English
8. Teaching Written Business English
Part 4: The Modern Business World9. Intertextuality and Interdiscursivity in Business English
10. New Media and Business English
Part 5: Learners, Teachers and Materials 11. Teaching approaches and Business English
12. Designing Business English teaching materials
13. Business English Resources
References
Index
| Erscheint lt. Verlag | 21.9.2015 |
|---|---|
| Reihe/Serie | Routledge Introductions to English for Specific Purposes |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 408 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik | |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft | |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| ISBN-10 | 1-138-01627-6 / 1138016276 |
| ISBN-13 | 978-1-138-01627-9 / 9781138016279 |
| Zustand | Neuware |
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