Adaptive Marketing

Leveraging Real-Time Data to Become a More Competitive and Successful Company

Norm Johnston (Autor)

Buch | Hardcover

225 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-137-46292-3 (ISBN)

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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

Foreword 1. A Few Words About Data;Jeffrey Cole 2. The World's Largest Focus Group; Laurent Burman 3. #Happy Customers; Nathan Summers 4. Exploring the Spectrum; Caspar Schlickum 5. Blurred Lines; Vikesh Shah and Jim Downing 6. Heavy Lifting; Jeffrey Roers 7. Light Touch; Curt Hecht 8. Through the Looking Glass; Brian Wong

Erscheint lt. Verlag	1.10.2015
Zusatzinfo	XII, 225 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Gewicht	515 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-137-46292-2 / 1137462922
ISBN-13	978-1-137-46292-3 / 9781137462923
Zustand	Neuware