Sonic Boom
Seiten
2023
Mariner Books (Verlag)
978-0-544-57016-0 (ISBN)
Mariner Books (Verlag)
978-0-544-57016-0 (ISBN)
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In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T. TYLER GRAY is an editorial director for Fast Company Media and the author of The Hit Charade.
Erscheint lt. Verlag | 28.6.2023 |
---|---|
Zusatzinfo | 1 black and white illustration |
Sprache | englisch |
Maße | 135 x 203 mm |
Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
Kunst / Musik / Theater ► Musik ► Musiktheorie / Musiklehre | |
Geisteswissenschaften ► Psychologie ► Sozialpsychologie | |
Sozialwissenschaften | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-544-57016-2 / 0544570162 |
ISBN-13 | 978-0-544-57016-0 / 9780544570160 |
Zustand | Neuware |
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