Medical Office Management

Marcia Campiolo is a psychologist specializing in Human Resources and health management area. She is the Administrative Director of the Brazilian Society of Ophthalmology, Editor of Ophthalmology Management journal and Columnist for DOC Magazine - health management. Speaker at medical conferences and consultant to clinics and hospitals. She is author of the books in Portuguese "Medical Office Management”(published by Cultura Medica and Guanabara Koogan) and “Medical Schedule” (published by Editora DOC), publications for doctors and health administrators. Member of the American Society of Ophthalmic Administration - ASOA.

Chapter 1 Introduction.- Chapter 2 The World Today-Understandinghow the client Arrived to the Current Profile.- Chapter 3 The Doctor's OfficeClients.- Chapter 4 Ensuring Customer Loyalty: The Challenge of a Long-Lastingand Stable Relationship.-Chapter 5 Selecting New Members for the Clinic'sStaff: The Search for New Talents.- Chapter 6 The Preparation of the Clinic'sStaff.- Chapter 7 Basic Areas of Customer Service in Medical Clinics.- Chapter8 The Process of Communicating with the Client.- Chapter 9 Managing the Client'sTime Perception.- Chapter 10 Pearls of Wisdom in Customer Service-Real-LifeStories.