Neuroscience for Coaches

Amy Brann studied medicine at University College London. Through her business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, "Neuroscience in Business" and has been the Lead Coach for Europe for one of the largest NLP Training Companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.

Chapter - 00: Introduction;


Section - ONE: Brain areas;


Chapter - 01: Prefrontal cortex;
Chapter - 02: Basal ganglia;
Chapter - 03: Striatum and nucleus accumbens;
Chapter - 04: Insular cortex;
Chapter - 05: Amygdala;
Chapter - 06: Anterior cingulate cortex;
Chapter - 07: Hypothalamus;
Chapter - 08: Hippocampus;


Section - TWO: Brain chemicals;


Chapter - 09: Cortisol;
Chapter - 10: Dopamine;
Chapter - 11: Oxytocin;
Chapter - 12: Adrenaline;
Chapter - 13: Serotonin;
Chapter - 14: GABA and glutamate;


Section - THREE: Foundational brain concepts;


Chapter - 15: Neurons and synapses;
Chapter - 16: Neuroplasticity;
Chapter - 17: Threat response;
Chapter - 18: Neuroimaging;
Chapter - 19: Working memory;
Chapter - 20: HPA axis;
Chapter - 21: Mirror neurons;


Section - FOUR: Brain networks;


Chapter - 22: Brain networks;


Section - FIVE: The quantum brain;


Chapter - 23: The quantum brain;


Section - SIX: Neuroscience of classic coaching areas;


Chapter - 24: Self-control/willpower;
Chapter - 25: Habits;
Chapter - 26: Optimism;
Chapter - 27: Goals;
Chapter - 28: Mindfulness;
Chapter - 29: Flow;
Chapter - 30: Motivation;
Chapter - 31: Decision making;
Chapter - 32: Expectations;
Chapter - 33: Beliefs;


Section - SEVEN: Neuroscience of not-so-classic coaching areas;


Chapter - 34: Choice architecture;
Chapter - 35: False memory;
Chapter - 36: Trust;
Chapter - 37: Fairness;
Chapter - 38: Loneliness