Consumer Behaviour Analysis
Critical Perspectives on Business and Management
Seiten
2001
Routledge
978-0-415-19642-0 (ISBN)
Routledge
978-0-415-19642-0 (ISBN)
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making
| Erscheint lt. Verlag | 15.11.2001 |
|---|---|
| Reihe/Serie | Critical Perspectives on Business and Management |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 2540 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Sozialpsychologie |
| Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-415-19642-6 / 0415196426 |
| ISBN-13 | 978-0-415-19642-0 / 9780415196420 |
| Zustand | Neuware |
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