Codename Bulldog

Engaging and humorously written, Codename Bulldog tells the tale of how two already established executives--one an experienced idea man and another a finance wiz--used a new set of rules to conceive of, fund, and launch their startup.

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The true story behind one of the biggest and brashest ideas in cyber history When you think about the essence of iWon.com, it seems amazing it even got off the ground. A Web site that gives away millions of dollars a year and which has Yahoo as a competitor--what chance does that have for survival? Well, not only is iWon surviving, it has become a top site by page views--in its fifth month. Codename Bulldog is the behind-the-scenes story of how this remarkable Web company came to be. It describes how two experienced businessmen--one a brilliant marketer, the other a financial whiz--put prominent careers on the line and managed to convince media powerhouse CBS to bankroll their startup with over $100 million in cash and media. In Codename Bulldog you'll learn how iWon's founders identified and exploited the new rules of the ever-changing Internet landscape. All without a shred of Internet experience. Brian Farnham (New York, NY) is a freelance journalist with a master's in creative writing from Columbia University. He has written for New York magazine, Harper's Bazaar and Sidewalk.com, among others.
Co-CEO Jonas Steinman was previously a General Partner of Chase Capital Partners prior to founding iWon. Prior to founding iWon, co-CEO Bill Daugherty served as the NBA's Senior Vice President of Business Development.