Dynamic Markets and Conventional Ignorance

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, the Far East, and Oceania, and was very active in the Fulbright Commission.

1. What is a Market Economy? 2. Financial Conservatism Does Not Work 3. Industrial Giants are a Major Block 4. The Needed Change in the Orientation 5. A Totally Unknown Concept, Marketing Multiplier 6. Activating the Marketing Multiplier 7. Government, a Leader and Partner 8. Managing the Outsourcing 9. Innovation is the Answer 10. What is at Risk? 11. Returning of the Market Economy 12. The Future of American Market System 13. Needed a Constructive Vision