Total Sportscasting

Marc Zumoff, a 38-year broadcasting veteran, is in his 20th season as the television play-by-play voice of the NBA’s Philadelphia 76ers. He has had extensive experience in anchoring, reporting and production in news and sports broadcasting as well as play-by-play. He is a 15-time regional Emmy winner. He is a graduate of Temple University with a bachelor’s degree in Radio-TV-Film. He is a member of the Radio TV Digital News Director’s Association. His broadcast coaching business is featured at marczumoff.com where he blogs and tweets frequently on issues associated with television and radio performance. Max Negin is an editor, tape operator, producer and director with over 12 years of professional production experience. Max is an Assistant Professor of Communications at Elon University. He has won national Emmy Awards in the category Outstanding Technical Team, Studio as part of NBC’s coverage of the Olympic Games in 2010 (Vancouver) and 2012 (London). He has also won two regional Emmys for writing and editing. Negin has worked for a variety of broadcast outlets including NBC, HBO Sports, FOX, ESPN, and a host of regional cable outlets, professional sports teams and colleges. He spent two seasons as an associate producer for the Philadelphia 76ers as well as the video coordinator for three seasons for the Phillies Television Network.

Chapter 1: Overview
Chapter 2: The Production Plan
Chapter 3: Research and Relationships
Chapter 4: Writing and Scripting
Chapter 5: Performance Theory
Chapter 6: Reporter Anchor Sideline, Talk, Host
Chapter 7: Play-by-play/Analyst
Chapter 8: Women in Sportscasting
Chapter 9: Social Media and the Web
Chapter 10: Producing
Chapter 11: Camera and Visual Communication
Chapter 12: Audio
Chapter 13: Editing, Replays, and Post-Production
Chapter 14: Graphics and Design Elements
Chapter 15: Directing and the Flow of the Crew
Chapter 16: The Demo
Chapter 17: Career Development
Chapter 18: Financing, Budgeting, Revenue
Chapter 19: The Future of Sportscasting