Journalism and Media Convergence (eBook)

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Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Johannes Gutenberg-Universität Mainz; Bartosz Wilczek, Switzerland.

Part 1: Quality Journalism under Pressure 7
Journalism and media convergence. An introduction 9
Killing journalism? The economics of media convergence 25
From “the end of advertising as we know it” to “beyond content”? Changes in advertising and the impact on journalistic media 35
Part 2: Financing Journalism in the Future 47
More money from media consumers. Paid content and the German newspaper case 49
Investing in “return on political income”. How the tageszeitung was saved from bankruptcy 63
The promise and threat of foundation-funded journalism. A critical examination of three case studies 69
Resisting crisis rhetoric in financing journalism. A managerial and customer oriented standpoint 85
Part 3: PR, Journalism, and Convergence 97
Exercising public influence. The interdependent system of public relations and journalism 99
A changing interplay? Public relations and journalism in a converging media world 107
Journalists know little about spin doctors: This is the problem! How the news agenda is infiltrated by hidden propaganda 117
Part 4: Search Engines and Social Media 123
Competition or complementarity? Journalism, social network sites, and news search engines 125
Crowdsourcing is nothing new. Professional journalists are still needed to determine what is news 137
Journalists must rethink their roles Social media – an opportunity for newsrooms comes with obligation 143
Part 5: Conclusions 155
Journalism’s neglected self-inspection Final remarks 157
Bibliography 163
Authors and editors 175