Blur

Dr. Jeff Keuss argues that instead of characterizing youth in fixed cultural groups, we need to take a qualitative approach that recognizes the “blurred” nature of today’s mobile youth culture. This book will help you rethink the ways in which you view the youth around you and how to measure the effectiveness of your ministry to them.

---

BETTER INFORMED,
BETTER EQUIPPED TO MINISTER

to today’s blurred youth culture

Mobile. Connected. Wired in. This is a generation that skips over perceived cultural boundaries and resists definition. They are a mash-up of identity, a blur of old categories and classes. Creators and consumers of a rapidly changing culture.

But how does one reach a demographic that is so difficult to pin down?

Many of the most popular approaches to youth ministry today begin by portraying youth as collections of fixed snapshots, “profiles” based on sociological research studies. Yet according to Dr. Jeff Keuss, today’s teens cannot be adequately characterized by these simplistic and static descriptions. Keuss argues that what is needed, instead, is a qualitative approach to describing young people, one that recognizes the “blurred” nature of today’s mobile youth culture.

Jeff Keuss presents an optimistic new way of thinking about youth, one that sees them more holistically and less clinically. As we learn to see youth culture through this new lens, we will become better informed and better equipped to minister to the teens of today’s rapidly changing world.