Creativity Research

Eric Shiu is Lecturer in Marketing at Birmingham University, UK. He specializes in the research and teaching of marketing in general and innovation and creativity in particular. He has published widely in quality journals such as Technovation, Journal of Marketing Management, Service Industries Journal and Journal of Small Business and Enterprise Development

Introduction Part I: Holistic Understanding of Inter-Disciplinary and Multi-Disciplinary Creativity 1. Looking at Creativity Through a Business-Psychology-Education (BPE) Lens: The challenge and benefits of listening to eachother 2. Interdisciplinarity and Scientific Creativity 3. Biological and Neuropsycological Aspects of Creativity 4. Creativity in Cross-Disciplinary Research 5. The Psychoeconomic Perspective on Creativity and Innovation Part II: Environmental Determinants of Creativity 6. The Creatove Place: The impact of different environmental factors on creativity 7. Exploring the Potential Relationship between Children's Modern Electronic Hobbies and their Creativity Part III: Creativity Research in Organizations 8. Creativity at Work and its Relation to Well-being 9. Play as Facilitator of Organizational Creativity 10. Creative Climate, Creativity Capabilities, and New Product Creativity in the Internet Communication Space Part IV: Creativity Research in Music 11. Musical Thinking as a kind of Creative Thinking 12. Musical Creativity as a Tool for Inclusion Part V: Creativity Research in Education 13. Conditions for Scholarly Creativity in Interdisciplinary Doctoral Education Through an aristotelian Lens 14. Education for Creativity in an Era of Accountability in Australia 15. Developing Expert Scholars: The role of reflection in creative learning 17. Conclusion