Buying into Fair Trade
Culture, Morality, and Consumption
Seiten
2013
New York University Press (Verlag)
978-0-8147-2536-8 (ISBN)
New York University Press (Verlag)
978-0-8147-2536-8 (ISBN)
Sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place
Stamped on products
from coffee to handicrafts, the term “fair trade” has quickly become one of
today’s most seductive consumer buzzwords. Purportedly created through fair
labor practices, or in ways that are environmentally sustainable, fair-trade
products give buyers peace of mind in knowing that, in theory, how they shop
can help make the world a better place. Buying
into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade
shoppers think about their own altruism within an increasingly global economy.
Using over 100 interviews with
fair-trade consumers, national leaders of the movement, coffee farmers, and
artisans, author Keith Brown describes both the strategies that consumers use
to confront the moral contradictions involved in trying to shop ethically and the
ways shopkeepers and suppliers reconcile their need to do good with the
ever-present need to turn a profit. In addition to his in-depth analysis of the
fair-trade market, Brown also provides a how-to chapter that outlines
strategies readers can use to appear altruistic.This chapter highlights the ways that
socially responsible markets have been detached from issues of morality. A
fascinating account of how consumers
first learn about, understand, and sometimes ignore the ethical implications of
shopping, Buying into Fair Trade sheds
new light on the potential for the fair trade market to reshape the world into
a more socially-just place.
Stamped on products
from coffee to handicrafts, the term “fair trade” has quickly become one of
today’s most seductive consumer buzzwords. Purportedly created through fair
labor practices, or in ways that are environmentally sustainable, fair-trade
products give buyers peace of mind in knowing that, in theory, how they shop
can help make the world a better place. Buying
into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade
shoppers think about their own altruism within an increasingly global economy.
Using over 100 interviews with
fair-trade consumers, national leaders of the movement, coffee farmers, and
artisans, author Keith Brown describes both the strategies that consumers use
to confront the moral contradictions involved in trying to shop ethically and the
ways shopkeepers and suppliers reconcile their need to do good with the
ever-present need to turn a profit. In addition to his in-depth analysis of the
fair-trade market, Brown also provides a how-to chapter that outlines
strategies readers can use to appear altruistic.This chapter highlights the ways that
socially responsible markets have been detached from issues of morality. A
fascinating account of how consumers
first learn about, understand, and sometimes ignore the ethical implications of
shopping, Buying into Fair Trade sheds
new light on the potential for the fair trade market to reshape the world into
a more socially-just place.
Keith Brown is Professor and Chair of Sociology and Criminal Justice at Saint Joseph’s University. He is the author of Buying into Fair Trade: Culture, Morality and Consumption (NYU Press, 2013).
C o n t e n t sAcknowledgments vii1. A Taste of Life in the Nicaraguan Campo 12. "Just One Normal Coffee": Crafting Joe's Moral Reputation 313. "Buy More Coffee": Becoming a Promoter throughExtraordinary Experiences 554. "Who Are We Pillaging from This Time?": Managing Value Contradictions in Shopping 735. How to Appear Altruistic 956. The Great Recession and the Social Significance of Buyinginto Fair Trade 121Appendix: Research Methods 141Notes 155Bibliography 171Index 181About the Author 18
Verlagsort | New York |
---|---|
Sprache | englisch |
Maße | 153 x 229 mm |
Themenwelt | Geisteswissenschaften ► Philosophie ► Ethik |
Sozialwissenschaften ► Soziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-8147-2536-8 / 0814725368 |
ISBN-13 | 978-0-8147-2536-8 / 9780814725368 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
unsere kollektive Verantwortung
Buch | Hardcover (2023)
wbg Theiss in Wissenschaftliche Buchgesellschaft (WBG) (Verlag)
35,00 €