E-Merging Media (eBook)

Editorial 5
Contents 11
Introduction 15
About the ECC and This Report 15
E-Merging Media 18
E-Merging Media: The Future of Communication 18
Changes through the Internet 18
Developments of the Media 22
The Future of Media Communication 26
Chapter 1 Changing Media 29
Diversification and Individualisation 29
Disintegration and Reintegration in the Media Sector: How Business Models are Changing on Account of Digitalisation 31
1.1.1 Desintegration of Medium and Content 32
1.1.2 Business Models as a Frame of Reference 35
1.1.3 Changes in Business Models Owing to Disintegration 37
1.1.4 Conclusion 54
Media Companies between Multiple Utilisation and Individualisation: an Analysis for Static Contents 55
1.2.1 Multiple Utilisation of Contents 56
1.2.2 Individualisation of Contents 67
1.2.3 Conclusion 72
Multimedia and Multidimensional: Concepts of Utilisation in the Age of Digitalisation 73
1.3.1 Phases in the Development of an Information Society in the Age of Digitalisation 73
1.3.2 Transformation of Use Options 75
1.3.3 Developmental Perspectives for Concepts of Utilisation 82
New Technologies, New Customers and the Disruptive Nature of the Mobile Internet: Evidence from the Japanese Market 95
1.4.1 The Disruptive Nature of the Mobile Internet 97
1.4.2 Content and Portals 104
1.4.3 Retailers and Manufacturers 106
1.4.4 Mobile Shopping 107
1.4.5 Navigation Market 110
1.4.6 Discussion 112
Journalism in the Face of Developments in Digital Production 114
1.5.1 A Journalist’s Medium 114
1.5.2 Communication Modalities 115
1.5.3 Hypermedia 119
1.5.4 Audience Involvement 121
1.5.5 Dynamic Content 121
1.5.6 Customisation 122
1.5.7 Conclusion 122
Spellbound by Images 124
1.6.1 Ascribing Characteristics in Milliseconds 126
1.6.2 The Significance of Movement for the Spontaneous Formation of Impressions 127
1.6.3 Perspectives for the Future 134
1.6.4 The Reorientation of Research Work 136
Chapter 2 Changing Technology 139
Ubiquity and Miniaturisation 139
Ubiquitous Computing: Scenarios from an Informatised World1 141
2.1.1 From Internet Mobile Phones to Wearable Computers 141
2.1.2 The Trend towards Computer Technology That Is Both Invisible and Ubiquitous 146
2.1.3 Everyday Objects Become Smart and Network Themselves via the Internet 150
2.1.4 Ubiquitous Computing Gains Great Economic Significance 153
2.1.5 Social and Political Challenges 157
2.1.6 Conclusion 158
Wireless Internet Access: 3G vs. WiFi? 160
2.2.1 How are WiFi and 3G the Same? 161
2.2.2 How are they Different? 164
2.2.3 Some Implications for Industry Structure and Public Policy 169
2.2.4 Conclusions 174
That’s What Friends Are For – Ambient Intelligence ( AmI) and the Information Society in 2010 176
2.3.1 Four Scenarios of Life in the Future Information Society 176
2.3.2 Critical factors in building AmI in Europe 182
2.3.3 Conclusions 194
Evolutionary Perspectives1 195
2.4.1 Introduction 195
2.4.2 Co- Evolution of Communication Media and Society 196
2.4.3 Current Visions of Ambient Intelligence 200
2.4.4 Institutional Preconditions for Further Socio- technical Evolution 202
Chapter 3 Changing Society 206
Individual and Collective Life Options 206
Virtual Communities, Space and Mobility 208
3.1.1 Geography and the Economy of Life Opportunities 209
3.1.2 The Social Logic of Time and Space 211
3.1.3 Transpatial Solidarity 218
3.1.4 Role-to-role networks 223
Towards a Sociological Theory of the Mobile Phone 227
3.2.1 The Innovative Potential of Cell Phone Technology in an Evolutionary Perspective 227
3.2.2 Individual Consequences 230
3.2.3 Microsocial Consequences: Towards More Flexible Forms of Interpersonal Coordination 234
3.2.4 Mesosocial Consequences 238
3.2.5 Macrosocial Consequences 244
3.2.6 Some Preliminary Conclusions 248
Mobile Europe: Balancing a Fast- changing Society and Europe’s Socio- economic Objectives 253
3.3.1 The E-Paradigm as a Key Driver of Change 253
3.3.2 Governing Mobile Europe: What Requirements must be met? 255
3.3.3 Realising a Mobile Europe on Different Levels 257
3.3.4 Anticipating and Preparing a Mobile Europe: A Key Task for Policy 260
The Myth of the Digital Divide 263
3.4.1 The Divide between Information Haves and Have-nots 266
3.4.2 ICT and Social Participation 271
3.4.3 Conclusion 275
The Vanishing Digital Divide 277
3.5.1 The Evolution and Boundaries of the Digital Divide 278
3.5.2 The Economics of Online Access: In Brief 282
3.5.3 Factors in Internet and PC Adoption Rate 283
3.5.4 Special Concerns 285
3.5.5 Policy Issue: Democracy or Entertainment? 289
3.5.6 Conclusion 291
Chapter 4 Changing Rules 293
Regulation and Law 295
4.1.1 Regulatory Forces 295
4.1.2 The Transformation of the Public Sphere 299
The History and Current Problems of Intellectual Property ( 1600– 2000) 302
4.2.1 Intellectual Property in the Modern Age 303
4.2.2 Knowledge, Professions and Exclusive Rights of Disposal from the 16th to the 18th Century 309
4.2.3 The Author and the Work in the Modern Regime of Property (1800–2000) 313
4.2.4 Conclusion 318
Digital Rights Management: Between Author Protection and the Protection of Innovation 321
4.3.1 Protective Mechanisms in DRM Systems 322
4.3.2 Implications 324
4.3.3 Conclusion 327
Does the Internet Need a New Competition Policy? A Global Problem from a German Point of View 329
4.4.1 Competition Policy 329
4.4.2 Politico-Economic Instruments for Influencing Competition 331
4.4.3 Features of the Internet Relevant to Competition 332
4.4.4 Internet and Competition Policy 339
4.4.5 Conclusion 344
Towards an E-Connected Europe 346
4.5.1 Interactivity – The New Media Paradigm 346
4.5.2 E- Democracy and EU-Democracy 347
4.5.3 Access and Accessibility 350
4.5.4 Creating a Dialogue 351
4.5.5 E- Representation 352
4.5.6 Beyond the Nation State: the New Geo- Politics of Cyberspace 353
Regulation, Media Literacy and Media Civics 356
4.6.1 Media as Environment 357
4.6.2 Media Literacy and Media Civics 364
4.6.3 Conclusion 368
Author Curricula 369
References 375
Index 399