Persuasive Signs
The Semiotics of Advertising
Seiten
| Ausstattung: Hardcover & eBook
2002
|
Reprint 2010
de Gruyter Mouton
978-3-11-186896-7 (ISBN)
de Gruyter Mouton
978-3-11-186896-7 (ISBN)
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
Zusatzinfo | Includes a print version and an ebook |
---|---|
Verlagsort | Berlin |
Sprache | englisch |
Gewicht | 750 g |
Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
Schlagworte | Advertising • Linguistics and Semiotics • publicité • Semiotics • Semiotics, other • Semiotik • Sémiotique • Signes et symboles • Signs and symbols • Werbebotschaft • Werbung |
ISBN-10 | 3-11-186896-6 / 3111868966 |
ISBN-13 | 978-3-11-186896-7 / 9783111868967 |
Zustand | Neuware |
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