Media and Communication Research Methods

ANDERS HANSEN is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.He is Associate Editor of Environmental Communication and Secretary to the International Environmental Communication Association. His recent books include Environment, Media and Communication (2010) and Mass Communication Research Methods (edited four-volume set, 2009). DAVID MACHIN is Professor of Media and Communciation at Örebro University, Sweden. He has published numerous books and journal papers mostly drawing on linguistic methods to look at other modes of communication such as Introduction to Multimodal Analysis (2007) Bloomsbury, Analysing Popular Music (2010) Sage, Language of Crime and Deviance (2012) Continuum and How to Do Critical Discourse Analysis: A Multimodal Approach (2012) Sage. He is editor of the journal Social Semiotics.

Acknowledgements.- List of tables and figures.- Introduction to Media and Communication Research Methods.- The research process.- Researching ownership and media policy.- Inside the producers' domain: ethnography and observational methods.- Measuring output: content analysis.- Text and talk: Critical Discourse Analysis.- Analysing narratives and discourse schema.- Symbols, semiotics and spectacle: analysing photographs.- Measuring audiences: survey research.- Interpreting audiences: focus group interviewing.- Dealing with data: computers and analysis software.- Glossary.- References.- Index.