The Media Student's Book - Gill Branston, Roy Stafford

The Media Student's Book

Buch | Softcover
462 Seiten
2010 | 5th edition
Routledge (Verlag)
978-0-415-55842-6 (ISBN)
46,10 inkl. MwSt
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.

Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:



approaching media texts
narrative
genres and other classifications
representations
globalisation
ideologies and discourses
the business of media
new media in a new world?
the future of television
regulation now
debating advertising, branding and celebrity
news and its futures
documentary and ‘reality’ debates
from ‘audience’ to ‘users’
research: skills and methods.

Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:



Slumdog Millionaire
online access for film and music
CSI and detective fictions
Let the Right One In and The Orphanage
PBS, BBC and HBO
images of migration
The Age of Stupid and climate change politics.

The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:






a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com
margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary
follow-up activities in ‘Explore’ boxes
suggestions for further reading and online research
references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.

Gill Branston is Honorary Senior Lecturer at the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is a freelance lecturer, writer and examiner in media education and training.

Introduction Section 1: Key Concepts 1. Approaching Media Texts Case Study: Visual and Aural Signs 2. Narratives Case Study: CSI: Miami and Crime Fiction 3. Genres and Classification Case study: Formats and Genres Case Study: Horror as Popular Art The Orphanage and Let the Right One In 4. Representations Case Study 1: US Plantation Stereotyping Case Study 2: Representations and Gender Case Study: Images of Migration 5. Globalisation Case Study: Slumdog Millionaire: Global Film? 6. Ideologies and Discourses Case Study: The Age of Stupid (UK 2009) and Climate Change Politics 7. Media as Business Case Study: Music and Movies – Digital and Available Section 2 : Debates 8. ‘New Media’ in a ‘New World’? 9. The Future of Television 10. Regulation Now 11. Debating Advertising, Branding and Celebrity Case study: ‘Brangelina’ 12. News and its Futures 13. Documentary and ‘Reality’ Debates 14. From ‘Audience’ to ‘Users’ Section 3 : Research Methods and Reference 15. Research: Skills and Methods Glossary Index

Erscheint lt. Verlag 27.5.2010
Zusatzinfo 192 Halftones, color
Verlagsort London
Sprache englisch
Maße 189 x 246 mm
Gewicht 1328 g
Themenwelt Geisteswissenschaften Geschichte
Sozialwissenschaften Kommunikation / Medien Allgemeines / Lexika
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 0-415-55842-5 / 0415558425
ISBN-13 978-0-415-55842-6 / 9780415558426
Zustand Neuware
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