The 21st Century Media (R)evolution

The Author: Jim Macnamara is Professor of Public Communication at the University of Technology, Sydney. Prior to joining academia, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, advertising, and media research, and he is the author of 11 previous books on media and communication including Media and Male Identity: The Making and Remaking of Men; How to Handle the Media; and Jim Macnamara’s Public Relations Handbook. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.

'This is a truly excellent book. Jim Macnamara provides his readers – students and academics alike – with a thorough and thought-provoking text which is far-reaching in scope. An experienced practitioner in the media industry, Macnamara’s book is written in an informative and entertaining style which will be of immense benefit to both postgraduate and undergraduate students as well as to their teachers. A particular strength of this book is the breadth of illustrative materials used. I warmly welcome its publication.' (Eoin Devereux, Senior Lecturer in Sociology, University of Limerick, Ireland)
'Jim Macnamara offers a smart, very well-informed survey of the multiple and often confusing dynamics of contemporary media. Written in a highly accessible style, his book draws on a huge range of debate, remaining sensibly sceptical of the hype while keeping a sharp eye out for new opportunities for enhanced public deliberation and a more informed public culture.' (Nick Couldry, Professor of Media and Communications, Goldsmiths, University of London)