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Marketing / Vertrieb

The Evolution of Public Relations

Beat Accelerating Customer Expectations

Delivering Shopper Delight

How to give consumers what they actually want

How to Dominate Your Market One Tweet at a Time

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Interpreting Text and Unstructured Data for Business Intelligence

Uniting Theory and Practice

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Trust and E-business

How Luxury Brands Can Grow Yet Remain Rare

Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten