Friedrich Glauner, PhD, combines more than 20 years of operational experience as manager and entrepreneur with 16 years of teaching and research at the interdisciplinary cross-section of philosophy, semiotics, systems theory, communication theory and values-driven human systems management. His work is devoted to the driving forces of individual and institutional actions. At the Global Ethic Institute, he devised the Tübingen model of future viability in management. He lectures on the model, and on values-driven strategy development, management, business modeling, leadership, and communication at Tübingen University and elsewhere and advises companies on its effective implementation.

Preface 6
A Future for Enterprise: An Enterprise for the Future 6
About This Book 8
Contents 10
Chapter 1: Old Wine in Old Skins: The Challenges for Modern Management 12
1.1 Fallacies at Work: The Creeds of Competition and the Paradox of Destructive Wealth Creation 12
1.2 The Dead Ends of Modern Enterprise: Swarm Stupidity, Warped Time, and Growth by Sense Surrogate 19
1.2.1 Warped Time 19
1.2.2 Growth in Saturated Markets, Sense Surrogates, and Phishing for Phools 20
1.2.3 The Catch-22 of Modern Business 22
1.3 New Wine in New Skins: The Foundations of Future Viable Enterprise and Economy 23
1.3.1 Understanding Systems 24
1.3.2 Understanding Psychology 28
1.3.3 Managing Future Viable Strategies 32
Chapter 2: Values Creation as Value Creation: The Paradigm of Lastingly Viable Enterprise 34
2.1 The Necessity of Enterprise 34
2.2 Success: The Human Factor 36
2.3 Ethicological Value Creation: Future Viability 39
2.3.1 The Basics of Management: High Performance Teams 39
2.3.2 A Management Master Class: Added Value Cycles 41
2.3.3 Nature´s Law Of Success: Be Valuable 43
Chapter 3: Value Adding Networks: Paths Towards Future Viability 46
3.1 Value Profile 47
3.1.1 Conceiving the Business Idea 47
3.1.2 Defining the Values Profile 48
3.1.3 Defining the Business Model 50
3.2 Cultures of Organization and Networks 53
3.3 Staying in Control: The Values Cockpit 55
Chapter 4: Summary 58
4.1 The Ethicological Axioms of Lastingly Viable Business Models 58
What Readers Are Saying About the Author´s Works Published by Springer 59
On Ethicology, Future Viability, Business Models, and Values 59
On Values Cockpits 60
References 61