12 Week Year Field Guide (eBook)

BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He is The New York Times bestselling coauthor, with Michael Lennington, of The 12 Week Year. MICHAEL LENNINGTON, co-author of The 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.

PREFACE vii

OVERVIEW OF THE 12 WEEK YEAR ix

CHAPTER 1

Becoming a Visionary 1

Exercise #1: Have - Do - Be 2

Exercise #2: Long-Term Vision 4

Exercise #3a: Three-Year Personal Vision 5

Exercise #3b: Three-Year Business Vision 6

Exercise #4: 12-Month Vision (Optional) 7

CHAPTER 2

Establishing Your Goals and Building Your Plan 11

Starting with the End in Mind 11

Writing Effective Goals 13

12 Week Plan Tactics 16

CHAPTER 3

Making and Keeping 12 Week Commitments 25

Benefits of Keeping Commitments 26

CHAPTER 4

Installing Process Control 31

Weekly Plan 31

Weekly Accountability Meeting (WAM) 33

Daily Huddles 35

12 Week Theme 36

12 Week Year Celebrations 37

CHAPTER 5

Scorekeeping 41

The Four Weekly Execution Scenarios 45

Great Week after Great Week: The Weekly Execution Routine 47

CHAPTER 6

Using Your Time Intentionally 51

Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51

Constructive Belief #2: You Can't Get Everything Done 52

Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52

Constructive Belief #4: Breakthrough Requires Breakout from Your Old "Systems" 53

Constructive Action: Create a Model Workweek and Implement It 53

CHAPTER 7

12 Week Year Review and Planning 61

12 Week Year Review and Planning 62

Quality of Life 63

Success Disciplines 65

Breakthroughs 66

CHAPTER 8

Confront the Truth (Optional Section) 69

Confronting the Truth Example - 12 Week Execution Data 70

Confronting the Truth 71

CHAPTER 9

12 Week Year Game Plan 97

CONCLUSION 115

ABOUT THE AUTHORS 117