Consumer Behavior, Organizational Strategy and Financial Economics (eBook)

Preface 6
Eurasia Business and Economics Society 8
Contents 11
List of Contributors 14
Part I: Consumer Behavior 17
The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in ... 18
1 Introduction 19
2 Theoretical Aspects of Sales Promotions 20
3 Research Methodology 23
4 Investigation of Consumers´ Target Audience 25
5 Defining of Product Sales Promotion Objectives and Mode Chose 28
6 Coordination of Sales Promotion Activities with Other Marketing Activities 32
7 Implementation and Evaluation of Sales Promotion Activities 33
8 Conclusion 36
References 37
Consumers´ Behavior in Decision-Making in Foodstuff Purchasing Process 39
1 Introduction 39
2 Foodstuff Market Segmentation Model 40
3 Methodological Grounds and Data of the Empirical Research 43
4 Findings of Empirical Research of Consumers´ Behavior in Foodstuff Purchasing Before Purchase on Purchase Stage 45
5 Conclusions 49
References 50
Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy 51
1 Introduction 51
2 Literature Review 52
2.1 Medical Tourism in Greece 52
2.2 ICTs and Web-Evaluation Strategies for an Online Medical Tourism Marketing Strategy 52
3 Methodology 53
4 Results 56
5 Discussion 62
5.1 General Website Information 62
5.2 Information About Services Provided by Each Provider 63
5.3 Website Interactivity and Contact Information 63
5.4 Medical Tourism Exclusive Information 64
6 Conclusions 64
References 64
Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values 66
1 Introduction 66
2 Data and Methodology 69
3 Results 70
4 Conclusion 74
References 75
Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites 76
1 Introduction 76
2 Data and Methodology 78
3 Results 80
4 Conclusions 82
References 83
The Purpose, Scope and Basic Principles of Consumer Protection in Turkey 85
1 Introduction 85
2 The Purpose of Turkish Consumer Law 86
3 Changes on the Principle of Consumer Protection 88
4 The Scope of Turkish Consumer Law 90
5 Basic Principles 91
6 Conclusion 92
References 94
Part II: Organizational Strategy 95
How Are Strategy and Organizational Culture Related? A Conceptual Discussion 96
1 Introduction 97
2 Relevant Literature 98
2.1 Complexity, Change and Ambidexterity 99
2.2 Organizational Culture 101
3 Discussion and Propositions 103
4 Conclusion 104
References 105
Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation 107
1 Introduction 107
2 Immigrant Cultural Diversity Management and Innovation 109
3 Models of Immigrant Cultural Diversity Transfer to Innovation 112
4 Conclusion 115
References 116
The Effects of Human Resources´ Qualification Improvement on Their Efficiency in the Public and Private Sectors 118
1 Introduction 118
2 Literature Review 120
3 The Methodology and Model 126
4 The Findings 129
5 Conclusion 135
References 136
Turnover Tendencies Among Workers 139
1 Introduction 139
2 Literature Review 140
3 Hypotheses 143
3.1 Expectations 143
3.2 Training 144
3.3 Age 145
4 Methodology 146
5 Results 146
6 Limitations of the Survey 149
7 Conclusion 149
References 150
Do Problems in Project Teams Explain the Influence of Family Involvement on Project Management Activities? A Family-Firm Persp... 153
1 Introduction 153
2 Literature Review 154
2.1 The Role of Family Involvement in the Family Firms´ Approach Towards the Business Environment 154
2.2 The Problems in Project Teams and Their Influence on Project Management Activities 156
3 The Study Objectives 158
4 Materials and Methods 159
5 The Results 161
6 Discussion and Conclusion 162
7 Limitations and Directions for Future Research 164
References 164
Disclosure of Non-financial Information: The Case of Croatian Listed Companies 167
1 Introduction 168
2 Literature Review 169
2.1 Mandatory Versus Voluntary Disclosure of Information 169
2.2 Modalities of Publication the Non-financial Information 172
2.3 Benefits of Non-financial Information 173
3 Corporate Reporting and Annual Report of Croatian Companies 174
4 Methodology 176
5 Results 176
6 Discussion and Conclusion 180
References 181
Part III: Financial Economics 184
New Financial Reality as Evolution Result of World Financial System 185
1 Introduction 185
2 Methodology 186
3 Basic Provisions and Results 186
3.1 Evolution of Monetary Theory 186
3.2 Idea of Supranational Money 189
3.3 Practice of Supranational Money 190
3.4 Use of New Technology 191
4 Conclusions 193
References 194
Does Longer Cash Gap Require Greater External Financing? 195
1 Introduction 195
2 Literature Review 196
2.1 Managing the Cash to Keep the Balance Between Profitability and Liquidity 196
2.2 Financing Cash Gap 198
2.3 Cash Gap and Profitability 200
3 Research Methodology and Results 201
3.1 Research Methodology 201
3.2 Research Results 203
4 Conclusion 205
References 206
Crowdfunding as a Model and Financing Instrument in Social Enterprises 208
1 Introduction 208
2 From Nonprofit Organization to Social Enterprise 209
3 Different Interpretations of the Concept of Social Enterprise 211
4 Crowdfunding 212
5 Opportunities and Limitations of Crowdfunding 215
5.1 Strengths and Weaknesses 216
5.2 Opportunities and Threats 219
6 Crowdfunding and Social Enterprises 221
7 Conclusion 223
References 223
The Perspective of the Green Bonds as Novel Debt Instruments in Sustainable Economy 226
1 Introduction 227
2 The Concept of Green Bonds as Debt Instrument 228
3 The Perspective Impact of Green Bonds on the Economic Sustainability 230
4 Research Methodology and Results 231
5 Conclusions 234
References 235
Comparison of Borrower Default Factors in Online Lending 236
1 Introduction 236
2 Theory Considerations on Borrower Default Factors 237
3 Methodology 240
4 Research Findings 242
5 Conclusions 243
References 244
Pricing of the License Agreements: Improvement of the Methodology on the Basis of the Game Approach 246
1 Introduction 246
2 Research Design and Methodology 247
3 Result 254
4 Conclusions 256
References 256
Part IV: Industrial and Public Policy 258
The Impact of Global Economic Crisis on the Functioning of Special Economic Zones in Poland 259
1 Introduction 259
2 The Effects of SEZ Functioning in the Conditions of Economic Crisis 261
3 Conclusion 265
References 266
Analysis of Spillover Effects of Crisis in Conflict-Ridden Regions on Top Tourism Destinations 268
1 Introduction 268
2 Literature Review 269
3 Data and Methods 271
4 Results 271
5 Conclusion 279
References 280
Public Supervision of Public Procurement Market: A Contribution to Debate 282
1 Introduction 282
2 Need for Public Supervision over the Procurement Market 283
3 Legal Structure of Public Supervision over Public Procurement Market 285
4 Effectiveness and Constitutional Compliance of Some Elements of Public Procurement Market Supervision 288
5 Conclusions 289
References 290
Activation of Business and Society for Regional Benchmarking 292
1 Introduction 293
2 The Role of Regional Benchmarking Among SPI Tools 294
3 The Possibilities of Using Benchmarking in the Practice of the Polish Regions 296
4 Conclusions 302
References 303
The Development of the Creative Industries Sector of Computer Games in Poland 306
1 Introduction 306
2 The Sector of Computer Games as Part of Creative Industries 308
3 The Polish Market of Computer Games in Comparison with the Global Market 309
4 Case Study: CD Projekt 312
5 Conclusion 314
References 314
Prioritizing Youth in the National Policy Agendas: The Role of the Youth Guarantee in Three European Countries 316
1 Introduction 316
2 The Youth Guarantee as a European Concept 317
3 The Socioeconomic Context of Greece, Ireland and Spain 322
4 A Comparative Approach of the National Youth Guarantee Plans 332
4.1 Eligible Groups and Selection Criteria 333
4.2 Synergies Among Stakeholders 335
4.2.1 Public Sector Cooperation 335
4.2.2 Public-Private Sector Partnerships 336
4.3 Funding of the Youth Guarantee Plans 337
4.4 Lines of Action 338
4.4.1 Improvement of Mediation 338
4.4.2 Improvement of Employability 339
4.4.3 Promotion of Hiring 339
4.4.4 Promotion of Entrepreneurship 340
5 Conclusions 340
References 342
Total Factor Productivity in Turkey: A Comparative Analysis 345
1 Introduction 345
2 Scope of Data 346
3 Total Factor Productivity Estimation 347
4 Estimation Results 349
4.1 Cross-Country Productivity Analysis 352
4.2 TFP Measurement with Alternative Specifications 358
5 Conclusion 361
References 361