#Innovationtelling (eBook)

Cover 1
A looking glass into a digital wonderland 7
Foreword 13
Now Media – … more to come! 15
How to Build the World’s Biggest Mobile Journalism Newsroom 17
The Social Video Triangle 18
Going Live 19
13 Steps to Building a Mobile Journalism Newsroom 20
The Naysayers 23
The Power of Purposeful Social Media Communication 25
Introduction 25
Outline of the Project 26
The Projects’ Performance Factors 26
A Passionate Team with Intuitive Know-How 26
Technologies that Open up New Perspectives 27
Knowledge about the Target Group 27
The Right Online Channels 27
A Functional Distribution Strategy 28
Gather Specific Goals and KPIs for all Channels 28
Look at the Entire Customer Journey 29
No Content without a Call-to-Action 29
The Positive Power of Social Media 30
Future is ‘now’ 31
Disruption is Empowerment 31
Evolution of storytelling 31
Mobile revolution 32
Everybody can be a storyteller 33
#Innovationtelling - THE Storytelling Technique in Mobile Journalism 35
Real-Time Reporting 41
Students Recall their First Real-Time Reporting Experience 41
What is Real-Time Reporting? 42
Innovative Teaching Format ”Moot Court”: A Student Experience 44
The Process of Real-Time Reporting in Connection to the Moot Court 45
1. Prior to the Moot Court 45
2. During the Moot Court 46
3. After the Moot Court 50
360° Video as a Leading-Edge Tool for „Just-Like-There“ Reporting? 53
Innovative Storytelling with Snap Inc. Spectacles 59
Usage and Advantage for Storytelling 60
How Snap Spectacles Impact Storytelling and Journalism 61
Integrating Agility into Strategic Project Management – Reflections on a Project within the Global Mobility Team at Daimler AG 63
Introduction 63
From Traditional to Agile – A Short Summary of Different Project Management Techniques 64
Lean Management 65
Waterfall Model 66
Spiral Model 67
Agile Project Management 68
How Agile Elements can Help to Improve the Management of Complex Projects 70
The Project of the Global Mobility Team of Daimler AG 71
Applying Agile Principles, Values, Tools and Methods into a Strategic Management Project 72
Project Management Process 72
Agile Principles, Values, Tools and Methods 73
First Experiences and Learnings 75
Conclusion 77
The Festo Company 79
History 79
What is Innovation? 80
Hammering out Ideas in the Ideas Workshops 82
Nature Meets Mathematics 82
Freedom of Motion and Thought 83
Colours Generate Creativity 84
The Return to Normal is Difficult 87
Pilots in The Newsroom. Strengthening the Fourth Estate through Safety Communication 89
Introduction 89
Journalism, Media, and Politics 90
Levels of Complexity 91
Dealing with Uncertainty – Human Factor Research 93
Shared Mental Model Building For Media Professionals 95
Outlook 97
Bibliography 98