Commodities Pricing and the Bulk Trap (eBook)

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.

With an academic background in Economic History (Msc) and Nanoscience Engineering (Msc), Fredrik Andrén-Sandberg has been working several years in the European energy industry across both the conventional and renewable spectrum. While working with the European and Asian markets in various positions ranging from Business Development and Strategy to Regulatory Affairs - he has witnessed and has been part of driving the renewable energy transformation first hand. He is currently living outside of Lund in Southern Sweden, but is working with wind power in Copenhagen, Denmark.