Chief Marketing Officers at Work (eBook)
XVI, 330 Seiten
Apress (Verlag)
978-1-4842-1931-7 (ISBN)
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School-to startups-such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.
Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:
- Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles.
- Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.
- Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.
- Explores how the CMO decisions are now driven by data rather than gut feelings.
The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Josh Steimle is founder and CEO of MWI, an international digital marketing agency that provides SEO, content marketing, conversion rate optimization, web design and development, social media management, online public relations services, and marketing automation to large enterprises such as Sony, LG, and Symantec as well as SMEs and startups, working in tandem with clients' marketing directors and marketing departments. He is the co-director of the Hong Kong chapter of Startup Grind and an instructor of digital marketing courses at the Hong Kong campus of General Assembly. Steimle is a contributing writer on online marketing, startups, and East Asian entrepreneurship for Forbes, Entrepreneur, Fast Company, and VentureBeat. He is a TEDx speaker and appears frequently as an expert commentator on national and international TV and radio. He took his MS in Information Systems Management from Brigham Young University.
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School-to startups-such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles.Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.Explores how the CMO decisions are now driven by data rather than gut feelings.The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Josh Steimle is founder and CEO of MWI, an international digital marketing agency that provides SEO, content marketing, conversion rate optimization, web design and development, social media management, online public relations services, and marketing automation to large enterprises such as Sony, LG, and Symantec as well as SMEs and startups, working in tandem with clients’ marketing directors and marketing departments. He is the co-director of the Hong Kong chapter of Startup Grind and an instructor of digital marketing courses at the Hong Kong campus of General Assembly. Steimle is a contributing writer on online marketing, startups, and East Asian entrepreneurship for Forbes, Entrepreneur, Fast Company, and VentureBeat. He is a TEDx speaker and appears frequently as an expert commentator on national and international TV and radio. He took his MS in Information Systems Management from Brigham Young University.
Contents 8
About the Author 10
Acknowledgments 12
Introduction 14
Chapter1: Seth Farbman 18
Chapter2: Heather Zynczak 28
Chapter3: Brian Kenny 39
Chapter4: Louis Gagnon 49
Chapter5: Kevin Marasco 61
Chapter6: Kraig Swensrud 72
Chapter7: Patrick Adams 82
Chapter8: Edith Wong 94
Chapter9: Michael Mendenhall 104
Chapter10: Virginie Glaenzer 115
Chapter11: Ada Chen Rekhi 123
Chapter12: Kieran Hannon 134
Chapter13: Phil Bienert 144
Chapter14: Margaret Molloy 155
Chapter15: Tom Buday 166
Chapter16: John Costello 177
Chapter17: Luanne Calvert 185
Chapter18: Trish Mueller 195
Chapter19: Peter Horst 205
Chapter20: Brian Beitler 216
Chapter21: Walter Levitt 227
Chapter22: Geraldine Calpin 238
Chapter23: Matt Price 246
Chapter24: Susan Lintonsmith 257
Chapter25: Linda Boff 270
Chapter26: Lauren Crampsie 281
Chapter27: Jeff Jones 292
Chapter28: David Doctorow 303
Chapter29: Rishi Dave 314
Index 323
| Erscheint lt. Verlag | 4.8.2016 |
|---|---|
| Zusatzinfo | XVI, 330 p. 1 illus. in color. |
| Verlagsort | Berkeley |
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Content Marketing • conversion rate optimization • Digital Marketing • Marketing Automation • SEO • Social Media Management • Viral Marketing • web design and development |
| ISBN-10 | 1-4842-1931-7 / 1484219317 |
| ISBN-13 | 978-1-4842-1931-7 / 9781484219317 |
| Haben Sie eine Frage zum Produkt? |
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