I Don't Even Recognize You Anymore (eBook)

Cover 1
I. Introduction 14
II. General considerations 16
A. Character advertisement 16
1. Definition of the notion “character” 16
2. Reasons for character marketing 18
3. The need to adapt 20
B. Legal considerations on character advertisement 21
C. Economic considerations on character advertisement 23
III. Germany and the European Union 27
A. Trade mark protection 27
1. Protection in the national German framework 27
2. Protection in the Community Trade Mark framework 33
B. Copyright 35
Germany 35
C. Unfair Competition Law 38
Germany 38
D. Other forms of protection 40
Protection via personality rights? 40
IV. United States of America 42
A. The federal trade mark system 42
1. Protection of characters 42
2. Adaptation of trade marks 53
B. Copyright 54
D. Other forms of protection 59
V. Synthesis, conclusion and policy recommendations 61
List of works cited 64
I. National Statutes 64
1. United States of America 64
2. European Union 64
a) Community Statutes 64
b) Austria 64
c) Germany 65
II. Court Rulings and other decisions 65
1. United States of America 65
2. European Union 67
3. Great Britain 68
4. Germany 68
5. Austria 69
6. International law 69
III. Journal Articles/Reports 69
1. United States of America 69
2. European Union 71
3. International 72
IV. Treatises 72
1. United States of America 72
2. European Union 73
3. Germany 73
4. International 73