Road to Power (eBook)
208 Seiten
John Wiley & Sons (Verlag)
978-1-118-97266-3 (ISBN)
Road to Power is the story of how Mary Barra drove
herself to the pinnacle of a company that steers the nation's
wealth. Beginning as a rare female electrical engineer and daughter
of a General Motors die maker, Barra spent more than thirty years
building her career before becoming the first woman to ever lead a
global automaker. With $155 billion in sales and 200,000 employees,
GM is widely considered to be a proxy for the U.S. economy, making
Barra's position arguably the most important corporate role a woman
has ever held. This book describes the personal character, choices,
and leadership style that enabled her to break through the glass
ceiling.
When 52-year-old Mary Barra was named CEO of General Motors in
2013, only people outside of the company were surprised. She had
done everything from working on the factory floor to overseeing
manufacturing, from improving union relations to paring down
bureaucracy, and from running human resources to helping drag the
company back from its 2009 bankruptcy. This book details each step
of her career, and the lessons she learned along the way.
* Learn how Mary Barra's willingness to take on diverse
assignments helped steer her career trajectory
* Examine the fine details of Barra's management style and her
ability to relate to colleagues
* Discover the qualities and experiences Barra had that drove her
to lead this male-dominated profession
* Study the valuable lessons Barra learned at each stage in her
professional life, and why they stuck with her throughout her
journey to the top
Barra is most certainly a pioneer for women in business, but
she's also a living lesson as to how far the right outlook, skills,
and drive can take you in your career. Road to Power
explores the talent and the mindset that got her all the way to the
top.
LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.
Preface ix
Acknowledgments xv
Introduction Dodge's La Femme: Women and Cars 1
Chapter 1 The Firebird: A Childhood Dream 7
Chapter 2 The Red Chevette: Driving Lessons 15
Chapter 3 The Fiero: Trial by Fire 25
Chapter 4 Chevy Blazer: Groundbreaking Laws 35
Chapter 5 Chevy Malibu: Expanding Vistas 43
Chapter 6 Buick Skylark: A View from the Top 51
Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63
Chapter 8 Buick LeSabre: Fixing Hamtramck 71
Chapter 9 Chevy Avalanche: The Road to Ruin 81
Chapter 10 The Volt: Shocked into Action 87
Chapter 11 Chevy Cruze: "No More Crappy Cars" 97
Chapter 12 Chevy Cobalt: End of the Honeymoon 107
Chapter 13 Cadillac Escalade: Climbing Back 121
Chapter 14 Buick Encore: Finding the Next Mary Barra 135
Afterword 145
Appendix: Barra Biography 149
Bibliography 151
About the Author 153
Index 155
Erscheint lt. Verlag | 12.2.2015 |
---|---|
Reihe/Serie | Bloomberg |
Bloomberg | |
Sprache | englisch |
Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Automotive • Barra, Mary • Business & Management • General Motors • GM • Kfz-Technik • lifestyle • lifestyles • Management • Wirtschaft • Wirtschaft u. Management |
ISBN-10 | 1-118-97266-X / 111897266X |
ISBN-13 | 978-1-118-97266-3 / 9781118972663 |
Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
Haben Sie eine Frage zum Produkt? |

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