Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (eBook)

Enhancing Learning in Advanced Marketing Courses.- Current Issues in Salesforce Management.- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality.- Methods and Logic of Theory Building and Assessment.- Marketing/Promoting Services: What is it the Customers Seek?.- Retail Shopping Behavior and Other Issues.- Comparative Marketing Studies.- Issues in Marketing Planning and Strategy.- Issues in Curriculum, Student Choice and Perception.- Exploring Models and Methods in Consumer Behavior.- Competitive Challenges in Global Markets.- Improving Quality and Relationships in Service Delivery.- Global Issues in Promotion Management.- Retailing Environment and Strategy.- Customer Retention in Service Industries.- Applied Research Methods.- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1).- New Challenges in Industrial Marketing.- Methodological Issues and Advances in International Marketing.- Marketing Channels: Structural and Behavioral Dimensions.- Building Student Competencies.- The Influences of Peripheral Cues in Advertising.- Individual Differences and Consumer Attitudes and Behaviors.- Methods of Analysis of Marketing Data.- Euromarketing: Research in Progress and Present Issues.- Country-of-Origin Studies.- Product and Price Management.- Conceptual Marketing Issues and Some Applications in Europe.- Developing and Assessing Marketing Measures.- Green Marketing and Other External Influences to Marketing Strategy.- Issues in International Retailing.- NAFTA: Issues and Problems II.- Methods and Systems for Efficiency and Effectiveness in Marketing.- Perspectives in the Evaluation of Marketing Performance.- Gender, Ethics, and Advertising Effectiveness.- Nature of Services: Strategic Implications.- Marketing Channels Relationships.- Marketing Education Potpourri.- Consumer Choice Processes and Consumership.- Issues in Salesforce Motivation and Control.