Smart Business, Social Business (eBook)

Note: CD-ROM/DVD and other supplementary materials are not included.
This is the eBook version of the printed book.
How to become an authentic, effective 'social business' - and stay that way!
Proven solutions for the real people, process, and technology obstacles businesses face in using social media
How to have the successful internal conversations that lead to successful external conversations
Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, CRM, and metrics
Many organizations have already evolved into social brands. They may be active on Twitter and Facebook, they may have corporate blogs and communities. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, two leading enterprise consultants show how to build an internal framework for success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito and Aaron Lewis systematically identify the internal people, process and technology obstacles to long-term success with social media, and offer best practice solutions. They cover a wide spectrum of issues, offering actionable intelligence and helping decision-makers build real, workable plans. Topics addressed include organizational dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, CRM, and much more. Drawing on their own experience, Brito and Lewis present dozens of examples and case studies. Using this book, companies can go beyond 'social branding' to become true 'social businesses': smarter, more open and transparent, more effective at acquiring and using new technologies, more capable of engaging great talent and putting it to work.

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This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "e;social brand"e; to a fully collaborative and dynamic "e;social business."e;