The UnStoppables (eBook)
256 Seiten
John Wiley & Sons (Verlag)
978-1-118-52621-7 (ISBN)
and in your organization
The UnStoppables is based on foreword author Graham
Weston's experience growing Rackspace, as well as fascinating case
studies from such organizations as the Navy SEALs and Israeli
Special Forces. In The UnStoppables Bill Schley,
co-founder of the branding firm Brand Team Six shows how the best
practitioners think continuously about two things: The Big Picture
and the Little Picture--essence and essentials. The essentials are
the business and financial mechanics required of any working
enterprise. But the essence is the emotional
mechanics to deal with obstacles, risk, fear and failure.
Mastering the emotional mechanics is how entrepreneurs succeed and
winners win. This is how you capture the unlimited power of
entrepreneurship to spark a successful start-up or revitalize a
mature organization.
* Explains why what's stopping you is more important than what's
starting you, how to tap the essence of entrepreneurial power in
you and in your organization, and how motion generates vision
* Bill Schley is an award winning author and established expert
on branding and marketing communications, as well as the co-founder
and creative director of the branding firm Brand Team Six
* Graham Weston is the internationally renowned co-founder and
chairman of Rackspace, the world's #1 cloud computing and managed
hosting company
Locally, this book teaches you how to become an entrepreneur or
to inspire an entrepreneurial mindset to boost any stage business.
Globally, this book is about how this nation can launch thousands
more entrepreneurs for the future.
BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book. GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide--including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups. Visit us at www.unstoppables.com
This Book in 8 Sentences
Introduction
Part I Big Ideas About You.
Chapter 1 Who is an Entrepreneur And What Do They Do, Really?
Chapter 2 Accelerated Proficiency
Chapter 3 The A.P. Way
Chapter 4 Emotional Mechanics
What Only Your Friends in the SEALs, Israeli Army and Neuroscientists Will Tell You
Getting Down to Business:
Part II Your UnStoppable Tool Kit.
Chapter 6 School of Everything You Need To Know (In an Hour)
Chapter 7 The Big Picture in an Hour:Ideas, People and Execution
Chapter 8 Big Picture (Continued): People and Execution
Chapter 9 The Weston Triangles: How to Run a Billion Dollar Business or a Start-Up (In About an Hour)
Chapter 10 Everything You Need To Know About -- Your Unique Difference --In About an Hour
Chapter 11 Everything You Need To Know About-- True Teams -- In About an Hour
Chapter 12 Everything You Need To Know About -- Succeeding With Customers -- In About an Hour
Chapter 13 Everything You Need To Know About -- Making Yourself Famous -- In About an Hour
Chapter 14 Everything You Need To Know About -- Creating Revenue (a.k.a. Selling) -- In About an Hour
Chapter 15 Everything You Need To Know About -- Perfecting Your First Product -- In About an Hour
Conclusion: Us
Chapter 16 Entrepreneur Country and The E-Companies
| Erscheint lt. Verlag | 12.4.2013 |
|---|---|
| Vorwort | Graham Weston |
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Business & Management • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- und Mittelbetrieb • Small Business & Entrepreneurship • Wirtschaft u. Management |
| ISBN-10 | 1-118-52621-X / 111852621X |
| ISBN-13 | 978-1-118-52621-7 / 9781118526217 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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