Business managers know that cost-cutting measures cannot create long-term growth - greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.

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For many companies, mastering ';innovation' is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to:Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change ';Mine' the future and seize new opportunities to deliver superior solutions to customersEstablish an ';idea management' system so good ideas don't get lostor show up in the hands of your competitorsFortify your firm's ';idea factory' to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.