"In much the same way that Good to Great uncovered hithertohidden secrets of highly successful companies, Navarro'sAlways a Winner uses extensive research to reveal theoverriding importance of learning how to forecast and strategicallymanage the business cycle for competitive advantage. In doing so,this book provocatively explores a critical aspect of successfulmanagement virtually untapped by the existing strategy literature."--Dan DiMicco, Chairman and Chief Executive Officer, NucorSteel

" Always a Winner is an important and timely guide tothriving in challenging economic times. Prof. Navarro deftlybridges the academic and business communities, showing corporateleaders how to read economic tea-leaves to anticipate businesscycles. His "Master Cyclist" credo offers many practical tips andreal-world case studies for steering companies through turbulenteconomic seas." --Mark Greene, Ph.D, Chief ExecutiveOfficer, FICO (Fair Isaac Corp.)

"Navarro's Always a Winner shows whyforecasting the economy with a ruler can be lethal for corporateexecutives and money managers. He demonstrates how to skillfullyanticipate the ups and downs of the economy and successfullynavigate through them. The current economic crisis clearlydemonstrates why this book is so important to have on yourbookshelf." --Mark Zandi, Chief Economist and Cofounder ofMoody's Economy.com

"Always a Winner is required reading for everyentrepreneur, money manager, and independent investor hoping tooutperform the market and retire one day." --Mark T.Brookshire, Founder of StockTrak.com andWallStreetSurvivor.com

" Navarro's wealth of real world examples will show youhow to make both economic recessions and recoveries invaluableallies in executing competitive corporate strategies. A must read!"--Lakshman Achuthan,Managing Director, Economic Cycle Research Institute

Why recessions are far more dangerous than any 10competitors

Most companies make a lot of money during economicexpansions-and lose a lot of money during recessions. That is theway it has always been. That is the way it neednot always be.

This book will show you how to "always be a winner" over thecourse of the entire business cycle-not just when economic timesare good. To do this job, this book will arm you with all thestrategies and tactics and forecasting tools you will need toprofitably manage your organization through the business cycleseasons-from the best of boom times to the worst of recessionarytimes.

In this book, you will learn to
* Forecast movements and key recessionary turning points in thebusiness cycle
* Implement a set of powerful "battle-tested" strategies over thecourse of the business cycle
* Rebuild your organization with a strategic business cycleorientation and thereby make it much more recession-resistant andresilient over the longer term

The forecasting tools and management strategies revealed in thisbook have been developed over the last five years by the author-theworld's leading expert on managing the business cycle forcompetitive advantage.

By learning to strategically manage the business cycle, yourorganization will be able to create a powerful competitive andsustainable advantage over its rivals and thereby find the grailsought by every executive team in the world-superior financialperformance.

In this way, Always a Winner provides you with thein-depth insight and practical advice you need to help your companysurvive and thrive in the increasingly risky conditions of the 21stcentury.