Fast Second (eBook)

The Authors Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass. Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.

1. Spotting the Real Innovators.

2. Where Do Radical Innovations Come From?

3. From New Technologies to New Markets.

4. Colonists and Consolidators.

5. From Colonization to Consolidation.

6. Racing to Be Second: When to Enter New Markets.

7. The Changing Basis of Competition.

8. Creating the Markets of the Twenty-First Century.

Notes.

Further Reading.

Acknowledgments.

The Authors.

Index.

"A bold challenge to conventional thinking with plenty of
examples to support the authors' hypothesis."
(Voyager (BMI Inflight), February 2006)

"...a ring of real wisdom..." (Financial Times,
21st September 2005)

"This interesting book examines types of innovation and
how these can help companies succeed in creating and colonising new
markets." (Brand Strategy, May 2007)

"This is more than just an interesting new business book. It
is a bold challenge of the pervasive conventional wisdom of
building breakthrough, innovative capability as a foundation stone
of competitive advantage. Through their strong and clear argument
and their richly detailed examples, these leading strategic
thinkers present a provocative set of ideas that no manager (or
management teacher) can afford to ignore."

--Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of
Business Administration, Harvard Business School

"Fast Second will force cutting-edge leaders of big,
established companies to totally rethink radical innovation.
Conquering radical new markets is about timing and a smart strategy
for scaling them up, not creating them."

--Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor,
Stanford University, and coauthor, Competing on the Edge:
Strategy as Structured Chaos