Find out how modern IPTV technologies will change your
experience of television.

Internet Protocol Television (IPTV) is rapidly being deployed as
a compliment service to existing distribution technologies.

Why IPTV? traces the changes in Internet Protocol
Television since the mid-1990s and examines what IPTV means today.
The author analyzes what delivery of TV over an IP network means,
both in terms of possibilities for new services, and in terms of
the impact on the network and how it has to be managed. In
addition, Why IPTV? helps you understand how introducing
IPTV into the Web 2.0 world will impact the new services. It looks
at the current trends in the consumer electronics industry as well
as the network industry, and describes how the new technology can
enhance and extend the existing business models in the TV industry,
particularly in advertising; and also how it creates new
possibilities, for instance, through personalization.

Why IPTV? Interactivity, Technologies, Services:

* Provides an accessible introduction to IPTV.

* Covers the technology to build IPTV systems, and shows what
lies beyond traditional business models and existing distribution
technologies.

* Considers how IPTV technologies can exploit and change the
current trends in consumer electronics and network industry.

* Explores how the merging of Web 2.0 and IPTV will open new
opportunities for services.

* Addresses hot topics such as IPTV Interaction and Channel
Switching, Networking and Streaming with Information Management
Systems, Advertising and Personalization of IPTV.

Why IPTV? will provide engineers in networking, TV
broadcast companies, technology specialists in content creation
companies and people in the IPTV industry (including management)
with an engaging and insightful reference into Internet Protocol
Television.