Building a Future with BRICs (eBook)

Foreword 6
Preface 7
Table of Contents 11
Introduction 17
The BRICs Report 18
Offshoring 2.0 20
Virtual Servers 22
Virtual Applications 22
Virtual Architecture 23
Virtual Communications 23
Virtual Services 24
Summary 25
The Web 2.0 Generation 26
Part I: Brazil 31
An IT Giant Goes Global 32
The Origin of the IT Industry in Brazil 33
Expertise in Banking Systems 33
Brazil’s Advantages as an Offshoring Destination 34
Reasons Why Brazilian Companies Are Expanding Abroad 36
Clouds on the Horizon 38
Driving Value Up 40
Introduction 40
The Trend Towards High-Value Services 41
Service and Relationship Models 43
Vendor Selection 49
Brazil’s Path to Becoming a Global Player 53
References 55
Acknowledgements 55
Part II: Russia 56
Reflecting on the Future to Understand the Present 57
The Origins of Offshoring 57
Offshoring at Present 58
What the Future Holds for Offshoring 60
Russia’s IT Industry at Present 63
Prospects for Russia’s IT Industry 68
Outsourcing as a Strategic Business Model for “ Futurised” Organizations 71
Introduction 71
The Outsourcing SuperHighway 72
To Russia, with Love 74
But Why Russia? 75
IT Focus 75
Economic Flexibility 76
Outstanding Talent 77
Faster Time to Market 77
Futurised Outsourcing Firms Map to Futurised Companies 78
Building an Industry BRIC by BRIC 79
Caution: Changing Road Conditions Ahead 81
Acknowledgements 83
Eastern Europe as Most Promising Market 84
New Old Opportunity 85
Russian Federation Economic Overview 90
Russia in the Global Economy 92
Living Standards in Russia 93
Business Culture in Russia 94
Government Support for Software Exports 94
Maturing Trends 95
Conclusion 96
Dreaming with BRICs 99
Review of the BRICs Economic Predictions 99
Why BRICs? 101
The Russian IT Industry in Numbers 103
Russian IT Export Industry Expansion to the Regions 109
Conclusion 113
Part III: India 115
Globalisation – There Is Much to Gain 116
Globalisation: What Does It Mean for You? 117
Unparalleled Growth, Increased Inequality 118
How Deeply Is the World Integrated? 118
Advanced Economies Can Help 119
Promote Globalisation, Promote Peace 120
India Can Make the Difference 120
India and HCL: Having Run the Marathon, Now Ready to Sprint 123
Leadership Through Value-Centricity 124
Beyond the Numbers 125
Does Globalisation Reduce National Sovereignty? 126
Hardware Outsourcing: The Next Wave 127
Sourcing Without Borders – Sourcing in a Flattening World 128
From Offshore Outsourcing to Strategic Global Sourcing 129
Sourcing to Compete in the Flat World 131
Becoming a Flat World Service Provider 135
The Next Level of Global Sourcing 141
The World’s BPO Hub 143
An Emerging Global Power 143
Rightshoring 145
Standardisation of Services 146
Higher Value Outsourcing 147
Challenges to India’s Supremacy 148
Reliance on Established Markets 149
India’s Internal Challenges 150
Overcoming Common Misconceptions and Attitudes 151
Security 153
The Future for Outsourcing 153
Indian Offshoring – Building Sustainable Excellence 156
The Century of the Mind: India’s Rich Heritage 157
Mind Power, the New Reality 159
Education: Revolution Through Pioneering Partnerships 160
The Importance of the PPP Model 161
Work: Mentality of Service and Excellence 163
The Changing Customer Climate 163
Innovation: Leading the 21st Century Organisation 165
Part IV: China 169
China – An Offshoring Leader? 170
History of China 171
Economy 173
Country Infrastructure 176
Population and Workforce 177
The Diaspora and Their Impact 179
The IT Market in China 179
Panorama of Chinese Suppliers 181
Conclusion 182
The Second Shift to China 184
The Second Shift 184
Why China? 186
The Time of Integration 188
Conclusion 191
Brazil 191
Russia 192
India 194
China 197
Outsourcing Developments 198
Process Requirements 200
Tactical Outsourcing 201
Strategic Outsourcing 202
Transformational Outsourcing 203
The Key Drivers of Outsourcing Today 204
A Final Word 214
Bibliography 215
About the Editor 216
About the Contributors 217