Instant Entrepreneur
Pearson Business (Verlag)
978-0-273-72061-4 (ISBN)
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More than 300,000 people start a business every year and twice that number run an enterprise that is less than three years old. That's almost a million people with commitment, enthusiasm but less than three year's experience.
Instant Entrepreneur provides that missing experience. It contains hundreds of proven short-cuts learned and refined over the years by successful entrepreneurs. These are not risky ways to cut corners, but known ways to avoid the costly and time wasting blind alleys.
Light on theory and heavy on practice, you'll find lots of case studies and tried and tested tips you'll read what to do, how to do it step by step, and then see how someone else has benefited by following the same short cut.
Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. He has experienced the highs and lows of running his own company and knows how lonely life can be when you're your own boss. He believes that entrepreneurship is an attitude as well as a skill. He says that all successful entrepreneurs take control of their own lives. The best entrepreneurs however, also improve the lives of those around them. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker with a reputation for plain speaking and practical tips. A prolific author, Robert also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation. Robert would love to hear from you if you think he can help you become more successful. You can contact him at robert@robertashton.co.uk www.robertashton.co.uk
Introduction
PREPARATION
1. Getting ready: Shortcuts to preparing yourself
2. Getting started: Shortcuts to successful business ideas
3. Getting funded: Shortcuts to raising cash for your business
BUILDING THE BUSINESS
4. Being different: Shortcuts to brand and image
5. Getting customers: Shortcuts to marketing success
6. Getting sales: Shortcuts to closing deals
7. Getting online: Bypass the hype and profit from the Internet
8. Get networking: Shortcut to spending more time with the right people
9. Get profitable: Shortcuts to making more from each sale
10. Being popular: Shortcuts to social responsibility
MANAGING THE BUSINESS
11. Managing money: Shortcuts to a healthy cash flow
12. Get legal: Protect yourself from risk
13. Get a team: Shortcuts to recruitment and staff management
14. Get a life: Shortcuts to work/life balance
15. Buying better: Shortcuts to getting the best deals from suppliers
16. Surviving a downturn: Shortcuts to coping with recession
17. Selling your business: Shortcuts to making it worth lots
Index
| Erscheint lt. Verlag | 5.12.2008 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 214 x 140 mm |
| Gewicht | 346 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-72061-9 / 0273720619 |
| ISBN-13 | 978-0-273-72061-4 / 9780273720614 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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